The path behind us explains the quality we deliver today.
Here is how we became a trusted ceramic kettle manufacturer.
2002
2006
The Launch · LongSeed Is Born
Established in 2002 in Shantou, Guangdong, we launched our own brand, LongSeed, and quickly gained recognition across China. Our product line expanded to over ten categories and nearly one hundred models — including sterilizers, range hoods, and rice cookers — achieving strong market performance nationwide. During this period, we also established and certified our ISO9000 quality management system.
2011
2014
Going Global · Canton Fair & Beyond
In 2011, we made our debut at the Canton Fair and have exhibited every year since. We established a dedicated foreign trade team and export production lines, officially launching our global business.
2015
2018
The Focus · One Kettle, One Mission
We made a defining decision: to move from breadth to depth. We narrowed our product range and focused entirely on ceramic electric kettles. Every resource went into mastering this one product — refining structures, elevating designs, and advancing techniques like decal and relief. A new generation of ceramic kettles emerged, and overseas orders began to climb.
2019
Present
Trusted · Made for the World
We have grown into a globally trusted manufacturer of ceramic kettles. Our factory passes the BSCI audit annually, and our products meet international safety standards — including CB, CE, ETL and SAA — exported to markets across Europe, the Americas, Asia, and Australia.
And the journey continues.
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